The launch vehicle with first class facilities was attended by the President Director of PT TAM Johny Darmawan and Vice President Director of PT TAM Shinji Fujii in the Ballroom of the Ritz Carlton Hotel, Jakarta, this afternoon. The entry of Alphard 3.5L because according to the EPA (Indonesia-Japan agreement) which frees the cost of importing 15 percent for cars with a capacity above 3500 cc.
As is known, this premium car sales in Indonesia are handled by the general importer, not from an authorized dealer of PT TAM. "It just launched now because we are seeing market share in Indonesia are great for this variant. Data from the general importer that I know, sales here have reached 150-200 units of the two engines 2400 cc and 3,000 cc. We look pretty good this marketnya , "said Johnny in Kompas.com.
Regarding the target market Alphard, say, on sale this month of about 30 units. "But we targetin that much, now that order is 50 units," he said.
The car that has a upper middle-class image was marketed at a price of Rp 1.1 billion. For those who want to do credit must deposit advances of about USD 100 million. "Indeed, in terms of DP, we are higher than other importers. But do we have after-sales service that is not owned by them," he explained.
Johnny said the region's most lots sold for these products are usually in four big cities like Jakarta, Bandung, Surabaya and Medan. "If the market for Jakarta was the largest at 80 percent, and the remaining three other major cities," said Johnny.
Excess Alphard provide driving comfort as a first class seating area for seven people, facilities, DVD, air conditioning and ECO driving indicator Plasmacluster environmentally friendly. In terms of security, Alphard comes with SRS Airbag System, HID (headlights), AFS (lights when the car turns) and the rear camera.
Another advantage, the new engine capacity of 2.4L and 3.0L with more efficient use of gasoline by 7 percent, though his body is big. Additionally, sales collateral for Alphard, marketing communications manager said Achmad Rizal, the advantages offered by this product than other competitors.
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